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Peach Bowl 2027 in Atlanta (Jan. 1): Kickoff, Tickets, Fan Night, MARTA and Bag Rules

The 2027 Chick-fil-A Peach Bowl, a College Football Playoff Quarterfinal, is Jan. 1 at Mercedes-Benz Stadium in Atlanta: tickets, the Aquarium fan night, MARTA and bags.

By Hank Whitlock·Updated ·8 min read
Mercedes-Benz Stadium in Atlanta, home of the Chick-fil-A Peach Bowl, seen from the plaza on a sunny day

Short answer

The 2027 Chick-fil-A Peach Bowl is Friday, January 1, 2027, at Mercedes-Benz Stadium in Atlanta. It is a College Football Playoff Quarterfinal. Kickoff time, TV network and teams are not yet announced. Tickets are mobile-only on Ticketmaster, and every fan needs one, toddlers included. MARTA is $2.50 each way.

Date, round, ticket and tailgating rules come from the bowl’s own site (chick-fil-apeachbowl.com) and the College Football Playoff schedule; MARTA, rideshare and bag rules from Mercedes-Benz Stadium; the New Year’s Eve fan night from the Georgia Aquarium (checked ). We don’t sell tickets and link to no resale sites. The game is the morning after New Year’s Eve, so plan for a late night and an early start.

Peach Bowl 2027 at a glance

QuestionAnswer
When?Friday, January 1, 2027 (New Year’s Day). Kickoff time not yet announced: the CFP lists it as “TBD”
Where?Mercedes-Benz Stadium, downtown Atlanta
What round?A College Football Playoff Quarterfinal, one of three on New Year’s Day
Who plays?Not decided yet; the CFP selection committee sets the bracket after the regular season
TVNot yet announced; the bowl says networks come “at a later date”
TicketsTicketmaster is the bowl’s official marketplace; mobile tickets only; everyone needs a ticket, regardless of age
Night beforeChick-fil-A Peach Bowl Fan Night at the Georgia Aquarium, Dec. 31, 2–6 p.m., $42.99
Getting thereMARTA to SEC District Station, $2.50 each way; rideshare zones about a 10-minute walk away
BagsClear bag up to 12 × 6 × 12 in., or a small bag up to 4.5 × 6.5 in. carried with it

When is the 2027 Peach Bowl and what time is kickoff?

The game is on Friday, January 1, 2027. The bowl announced the date in February (“2026-27 Season: Friday, Jan. 1, 2027”) and said “specific game times and television network assignments will be announced at a later date.”

As of , the College Football Playoff’s own schedule still lists the Chick-fil-A Peach Bowl as “January 1, 2027 · TBD,” and the game is not yet on Mercedes-Benz Stadium’s events list. Kickoff time and network: not yet announced. We check every week and will add both here.

Who plays in the Peach Bowl?

Not decided yet. The 2027 Peach Bowl is a College Football Playoff Quarterfinal, so both teams come from the 12-team playoff bracket set by the CFP selection committee. The other New Year’s Day quarterfinals are the Cotton Bowl and the Rose Bowl, and the Fiesta Bowl is on Dec. 30.

The winner moves on to a semifinal at the Orange Bowl (Jan. 14) or the Sugar Bowl (Jan. 15). On the bowl’s ticket FAQ, the higher-ranked team is the home team, on the Section 108C–112C side of the field; the lower-ranked team sits on the Section 126C–130C side.

How do you get Peach Bowl tickets?

  • Official seller: the bowl’s ticket page calls Ticketmaster its “Official Ticket Marketplace” and links the Jan. 1, 2027 event. Prices are set by seat on Ticketmaster. The bowl also takes enquiries for ticket packages through a form on the same page.
  • Everyone needs a ticket: per the bowl’s ticket FAQ, “everyone, regardless of age, requires a ticket,” under its contract with the College Football Playoff. That includes toddlers.
  • Mobile only: tickets are delivered to your phone through the Peach Bowl, Inc. app and your Ticketmaster account. No smartphone? The bowl asks you to email tickets@cfabowl.com. Souvenir tickets are sold separately and mailed after the game.
  • Game day: the box office is at Gate 1. Some tickets may be on sale there on game day, but the bowl says that is not guaranteed, and it does not hold tickets at will call (transfer them digitally instead).
  • Refunds and resale: the bowl refunds tickets bought through its office only if the game is cancelled. Its official Ticketmaster exchange lets you resell at face value once the exchange opens. We don’t link to other resale sites.
  • Alcohol: served on all levels until the start of the third quarter, per the bowl.
  • Accessible seating: fans who need to swap tickets for ADA seating can do it at Guest Services, Section 116, on game day.

What is the Peach Bowl Fan Night at the Georgia Aquarium?

The Georgia Aquarium has announced its annual Chick-fil-A Peach Bowl Fan Night for Thursday, December 31, 2026, from 2 to 6 p.m., priced at $42.99. Fans can explore all the galleries, and a 4 p.m. pep rally will feature each team’s cheerleaders and mascots.

The Coastline Café food court and adult beverage stations are open for purchase from 2 to 5 p.m. The aquarium says its dolphin presentation will not run on Dec. 31. (Its event text calls the game a playoff “Semifinal”; the bowl and the CFP list this year’s game as a Quarterfinal.) It is a few blocks from the stadium, and our Georgia Aquarium tips cover parking and timing.

Other official fan events: the bowl’s ticket FAQ says each Peach Bowl ticket “includes a FanFest ticket,” but no 2027 FanFest date, place or schedule is posted on chick-fil-apeachbowl.com yet. Not yet announced – we check weekly.

How do you get to Mercedes-Benz Stadium for the Peach Bowl?

  • MARTA (the stadium’s top pick): $2.50 each way to SEC District Station (formerly GWCC/CNN Center), “right at the doorstep” of the stadium. Vine City Station is the other stop nearby. The MARTA Rapid A-Line also stops at South Downtown, a short walk away. Fares and service: itsmarta.com. (The bowl’s own parking page still uses the station’s old name.)
  • Parking: buy event parking from the stadium at parking.mercedesbenzstadium.com; the stadium warns fans to take care buying parking passes from resale markets. The bowl’s parking page also offers game-day lots and 3-day RV parking.
  • Tailgating: allowed only in The Home Depot Backyard (a grass lot off Northside Drive by Gate 1) and the Marshalling Yard (a paved lot with entrances off Ivan Allen Blvd., about a 10-minute walk to Gate 1). All tailgating must end 30 minutes after kickoff, per the bowl.
  • Rideshare: Zone 1 is GWCC Bus Lane C on Northside Drive (best from Gate 1, heading north); Zone 2 is South Downtown, on Broad Street between Trinity and Mitchell streets (best from Gates 2–4, toward the airport, I-20 and I-75/85). Each is about a 10-minute walk. If waits are long, the stadium suggests Vine City Station (Blue/Green Line) or Garnett Station (Red/Gold Line).
  • Road closures: not yet announced for Jan. 1, 2027 (checked ). We will add them here once the City of Atlanta or Atlanta police post them.
Driving to downtown Atlanta fromMilesDrive time (no traffic)
Macon851h 40m
Columbus1082h 06m
Chattanooga, Tenn.1152h 10m
Birmingham, Ala.1462h 47m
Augusta1502h 49m
Savannah2504h 38m
Jacksonville, Fla.3466h 22m

Measured to the Georgia Aquarium, a few blocks from the stadium, with free-flow OpenStreetMap routing (collected September 29, 2026) and no traffic model. Bowl-day traffic will add a lot. Full table: Georgia drive times.

What can you bring into the stadium?

  • Clear bags: clear plastic, vinyl or PVC up to 12 × 6 × 12 inches (clear backpacks, fanny packs and cinch bags count if they fit), or a one-gallon clear freezer bag, per the stadium’s guidelines.
  • Small bag: a non-clear bag up to 4.5 × 6.5 inches, carried with a clear bag.
  • Parents, note: diaper bags that don’t meet the clear-bag rule are turned away, and so are chairs and booster seats, outside food, and bottles or cans.
  • Smoke-free: the stadium is a non-smoking, non-vaping and tobacco-free campus, including the gate plazas.

Is the Peach Bowl a good trip with kids?

  • Every child needs a ticket: unlike some Atlanta events, the Peach Bowl has no free entry for babies or toddlers.
  • Pack light: plan on a clear bag for diapers and snacks for the walk, since outside food isn’t allowed in.
  • New Year’s Eve first: for a calmer night before, see the early countdowns in our New Year’s Eve in Georgia guide (Zoo Atlanta’s daytime party, Stone Mountain’s 9 p.m. countdown).
  • Weather: the game is indoors. Outside, NOAA’s 1991–2020 normals give Atlanta a January average high of 54.0°F and low of 35.6°F, so bring a warm layer for tailgating and the walk from MARTA. See Georgia weather by month.
  • Make a weekend of it: Garden Lights at the Atlanta Botanical Garden runs nightly until Jan. 10, and Stone Mountain Christmas runs until Jan. 3. Other big games at the same stadium: the SEC Championship Game (Dec. 5) and the Celebration Bowl (Dec. 12).

FAQ

When is the 2027 Peach Bowl?

Friday, January 1, 2027, at Mercedes-Benz Stadium in Atlanta. It is a College Football Playoff Quarterfinal. The kickoff time and TV network have not been announced yet (checked ).

Who is playing in the 2027 Peach Bowl?

Not decided yet. Both teams come from the 12-team College Football Playoff bracket set by the CFP selection committee; the higher-ranked team is the home team.

How do I buy Peach Bowl tickets?

Through Ticketmaster, which the bowl names its official ticket marketplace, linked from the ticket page on chick-fil-apeachbowl.com. Tickets are mobile only, and resale at face value runs through the bowl’s official Ticketmaster exchange.

Do kids need a ticket for the Peach Bowl?

Yes. The bowl’s ticket FAQ says everyone, regardless of age, needs a ticket to enter the stadium, under its contract with the College Football Playoff.

Is there a Peach Bowl fan event on New Year’s Eve?

Yes. The Georgia Aquarium’s Chick-fil-A Peach Bowl Fan Night is Thursday, December 31, 2026, from 2 to 6 p.m., at $42.99, with a 4 p.m. pep rally featuring each team’s cheerleaders and mascots.

Where can I tailgate at the Peach Bowl?

Only in The Home Depot Backyard and the Marshalling Yard lot, per the bowl, and all tailgating must end 30 minutes after kickoff.

What is the best way to get to the Peach Bowl?

MARTA: $2.50 each way to SEC District Station, at the stadium’s front door. Event parking is sold at parking.mercedesbenzstadium.com.

How we checked this guide: Dates, hours, admission and parking prices, and access details were verified against the official sources listed below on . Operators change schedules and raise prices without notice, so confirm anything time-sensitive before you drive. The figures in this guide also feed our Georgia Attraction Transparency Index and Family Day-Out Cost Index.

Sources

Checked on against the bowl’s site, the College Football Playoff schedule, the Georgia Aquarium and the stadium’s pages. Kickoff time, TV network, teams, FanFest and road closures are not yet announced; we re-check this guide every week until game day.

Coming up near Atlanta

Places nearby

Straight-line distance from Mercedes-Benz Stadium, Atlanta, not driving miles. Events within 40 miles, places within 25; “about” means measured from a town centre.

Every Georgia event on the calendar All places to go in Georgia

About Hank Whitlock

Hank Whitlock is the pen name of the It's Georgia editor. Every guide is built around the questions a busy family actually asks before a trip: how long is the drive, what does parking cost, can the stroller make it, are dogs allowed. Details are checked against official park, city, and venue sources, and each guide shows the date it was last updated.

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Cite this page: It's Georgia, “Peach Bowl 2027 in Atlanta (Jan. 1): Kickoff, Tickets, Fan Night, MARTA and Bag Rules”, itsgeorgia.com/events/peach-bowl-atlanta/ (updated ). Free to quote with attribution and a link to this page.